Section
Beauty & Wellness
Spas, self-care, and the wellness rituals trending from Hoboken to Atlantic City.

How Go Nails Is Modernizing Booking And Customer Acquisition For U.S. Nail Salons
As customers move to online-first experiences, Go Nails by Momentum Iplus offers nail salons a booking-first platform to increase online appointments, attract new customers, and streamline daily operations.

Montclair Yoga Studios Report Growth in Sound Bath and Meditation Classes
Montclair yoga studios are reporting rapid growth in sound bath and guided meditation classes, often outpacing enrollment in traditional yoga sessions.

Hoboken Med Spa Founder Champions Clean Beauty Ingredient Standards
A Hoboken med spa founder is pushing for stricter clean beauty ingredient disclosure standards, building her business around fully transparent product sourcing.

Morristown Wellness Collective Combines Massage, Nutrition, and Sleep Coaching
A Morristown wellness collective is combining massage therapy, nutrition counseling, and sleep coaching under one membership, betting that integrated care outperforms single-service wellness businesses.

A Rushed Gel Manicure That Peeled Off Within Days at Asia Nails
A first-time client paid $30 for a gel manicure that took far less time than she expected and says her nails had all peeled off before a week was up. A look at pacing, prep, and keeping a new client's trust.

Princeton Wellness Center Adds Acupuncture and Traditional Therapies
A Princeton wellness center expanded its offerings to include acupuncture and traditional Chinese medicine consultations, responding to growing client interest in integrative care.

Jersey Shore Wellness Retreats Draw Visitors Seeking Digital Detox Weekends
A wave of small wellness retreats along the Jersey Shore is drawing visitors seeking phone-free weekends built around beach yoga, journaling, and unplugged group activities.

Atlantic City Boardwalk Wellness Pop-Ups Draw Summer Crowds
Temporary wellness pop-ups offering beachfront yoga, massage, and juice bars drew large crowds along the Atlantic City boardwalk this summer, extending the wellness trend to a broader tourist audience.